Where are we now?

When we launched Ena Florence, our primary motivation was to create something truly special, fresh, and uniquely ours. We had genuine creative aspirations and turned to resources like Google and Reddit to gain insights into the world of business. However, if I'm being completely honest, whenever I delved into anything related to traditional business practices, I couldn't help but feel a sense of detachment. It was as if the words on the page blurred together, leaving me with a mixture of boredom and disappointment. It seemed like everything out there revolved around gaining Instagram fame, an app that, in my opinion, tends to stifle creativity and make interior spaces lose their individuality.

I don't want this blog to become a platform for me to vent my frustrations. In fact, I rarely find myself visiting this space, and that's a problem I aim to address.

This year, I'm determined to make a change. I want to engage with you, on a more personal level, discussing what lies ahead, the new ideas I'm exploring, and the things that genuinely inspire me. I refuse to confine myself to patterns rooted solely in heritage; instead, I want to create patterns that bring me genuine joy and help maintain our creative momentum. I also want to reconnect with Instagram, rediscover the fun in using the app, make new connections, and draw inspiration from the community to overcome any obstacles I encounter.

In any case, the pledge I make here is not just for show; it comes from deep within my heart—a commitment to releasing new designs soon and adorning homes with beautiful prints